Social Networking Post

Entrepreneurial Idea: Myheadline.com will be a social media website that facilitates the reading and sharing of a wide array of news stories. The idea is for people to create a user account, much like Twitter, Facebook or Linkedin accounts, that will allow the user to subscribe to a variety of local and national newspapers that will then appear in a single home. This will facilitate the user to browse through several sources of news simultaneously.

The lectures of this past week are especially pertinent to my entrepreneurial idea since my idea is in itself a social networking site. Ideas such as trending, privacy and profiling would all be incorporated in Myheadline.com. One thing we’ve learned almost above all about the importance social networking has acquired of late is that through social networking sites companies can interact with consumers, employers can interact with prospect employees and advertising and public relations can be managed in an innovative and crucial way.

Myheadline.com would stand in a position to all of these. However, it would be unique from all other social networking sites because it would do so in a special niche for the newspaper and magazine industries. The site would offer a way for newspaper companies to measure themselves against their competitors in an environment where they can see the direct responses of their readers. Prospective journalists can showcase their work, and if they become popular, employers can become interested in their work. Furthermore, Myheadline.com presents an opportunity for newspapers to advertise themselves directly to readers in an effort to acquire a larger amount of full subscriptions.

Myheadline,com creates a niche for the newspaper and magazine industry that would prove incredibly useful to both the industry and its consumers. Furthermore, the newspaper and magazine industry is in a very interesting position. The shift from print to the internet has been dramatic and has driven many newspapers and magazines into bankruptcy. Myheadline.com can do them a service and help them keep afloat by providing a smoother transition into the online version while exposing them to a broad pool of users. This would be very appealing to small newspaper and magazine companies that are struggling because Myheadline.com offers a means of acquiring the online traffic they need to get advertising revenue.

-Ricardo Imbert