Sunday, February 19, 2012

Competitive Analysis


Myheadline.com will be a social media website that facilitates the reading and sharing of a wide array of news stories. The idea is for people to create a user account, much like Twitter, Facebook or Linkedin accounts, that will allow the user to subscribe to a variety of local and national newspapers that will then appear in a single home. This will facilitate the user to browse through several sources of news simultaneously.

Competitor 1 – www.feedbucket.com

         Feedbucket.com captures an idea similar to that of Myheadline.com. It is, as Myheadline.com would be, a news aggregator site that allows users to assemble a feed composed of news stories from a variety of sites. However, Feedbucket.com is not nearly as comprehensive as Myheadline.com would be. It does not distinguish between the stories that go into the feed. Everything that goes through the web sites listed goes onto your feed. Also, it is merely a continuous stream of headlines and feeds without any personalization. Myheadline.com would stress the importance of catering the news stories the user finds interesting.

Competitor 2 – http://alltop.com

         Alltop.com is more similar to Myheadline.com than Feedbucket.com because it allows you to assemble a feed of news stories, but also divides the stories into sections of interest. It also displays the stories that are more popular at the moment and those that may be of interest to the user. It achieves the goal of a personalized news feed better than Feedbucket.com, but still not as well as Myheadline.com would. It lacks functions such as the “highlight” that allows the user to show the server what stories are considered interesting and help show what stories are trending on the web.

         Another thing that both these competitors lack and Myheadline.com would try to achieve is to work as a middleman between news sites and users to sell subscription packages to a large amount of news sources. Also, Myheadline.com would intend to make the consumption of news a more social activity by allowing users to share stories with their friends and comment on them in both public and private forums. 

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