Professional Blogger Review

http://9to5mac.com/

            This blog is all about reviewing Apple products and gadgets that supplement their performance. However, the site is unique in that, while basing itself on Apple products, it also talks about products from other makers that surpass the quality of Apple.

            The way the blogger does this is by relying heavily on multimedia. The blogger frequently uses pictures and videos, ranging from advertisements of the products themselves to demonstrations of their functionality. Besides blogging about the quality of the products, 9to5mac.com also provides news about the announcements of products, shipments, release dates and such. Overall, it gives the blog a quality of being almost like an advertisement website, but a very useful one at that.

            Besides that, the blog also provides news about controversies and scandals surrounding Apple. For example, it covers topics such as the controversy surrounding the leaking of iPhone sales numbers by an Apple insider and the battle surrounding the name “iPad” in China. Also, the site offers links to websites such as Amazon.com and the Apple App store where users can get deals for purchasing products. 

Competitive Analysis

Myheadline.com will be a social media website that facilitates the reading and sharing of a wide array of news stories. The idea is for people to create a user account, much like Twitter, Facebook or Linkedin accounts, that will allow the user to subscribe to a variety of local and national newspapers that will then appear in a single home. This will facilitate the user to browse through several sources of news simultaneously.

Competitor 1 – www.feedbucket.com

         Feedbucket.com captures an idea similar to that of Myheadline.com. It is, as Myheadline.com would be, a news aggregator site that allows users to assemble a feed composed of news stories from a variety of sites. However, Feedbucket.com is not nearly as comprehensive as Myheadline.com would be. It does not distinguish between the stories that go into the feed. Everything that goes through the web sites listed goes onto your feed. Also, it is merely a continuous stream of headlines and feeds without any personalization. Myheadline.com would stress the importance of catering the news stories the user finds interesting.

Competitor 2 – http://alltop.com

         Alltop.com is more similar to Myheadline.com than Feedbucket.com because it allows you to assemble a feed of news stories, but also divides the stories into sections of interest. It also displays the stories that are more popular at the moment and those that may be of interest to the user. It achieves the goal of a personalized news feed better than Feedbucket.com, but still not as well as Myheadline.com would. It lacks functions such as the “highlight” that allows the user to show the server what stories are considered interesting and help show what stories are trending on the web.

         Another thing that both these competitors lack and Myheadline.com would try to achieve is to work as a middleman between news sites and users to sell subscription packages to a large amount of news sources. Also, Myheadline.com would intend to make the consumption of news a more social activity by allowing users to share stories with their friends and comment on them in both public and private forums. 

Entrepreneurial Idea: Myheadline.com will be a social media website that facilitates the reading and sharing of a wide array of news stories. The idea is for people to create a user account, much like Twitter, Facebook or Linkedin accounts, that will allow the user to subscribe to a variety of local and national newspapers that will then appear in a single home. This will facilitate the user to browse through several sources of news simultaneously.


This week we talked in class about computer forensics and how identity theft occurs, can be avoided, and dealt with. At first sight, one would no think that an entrepreneurial idea could incorporate computer forensics into its functionality. However, a site as such could be instrumental in reaching out and educating people about this problem.


With a wide database of newspaper articles, various archives can be created in which information and articles about a certain topic can be accessed, thus providing a wide source of information for readers. In terms of commuter forensics and identity theft, it can be used to educate people about identity theft through newspaper stories about cases of identity theft and also through articles that deal with it. If the site has many users, a campaign to educate them can be launched.


As a company, Myheadline.com can also take a certain steps to protect itself and its users from identity theft. Appropriate means of getting rid of servers with personal data of users would be taken, especially if Myheadline.com sells subscriptions to major newspapers and thus holds credit and debit card numbers of users.

Social Networking Post

Entrepreneurial Idea: Myheadline.com will be a social media website that facilitates the reading and sharing of a wide array of news stories. The idea is for people to create a user account, much like Twitter, Facebook or Linkedin accounts, that will allow the user to subscribe to a variety of local and national newspapers that will then appear in a single home. This will facilitate the user to browse through several sources of news simultaneously.

The lectures of this past week are especially pertinent to my entrepreneurial idea since my idea is in itself a social networking site. Ideas such as trending, privacy and profiling would all be incorporated in Myheadline.com. One thing we’ve learned almost above all about the importance social networking has acquired of late is that through social networking sites companies can interact with consumers, employers can interact with prospect employees and advertising and public relations can be managed in an innovative and crucial way.

Myheadline.com would stand in a position to all of these. However, it would be unique from all other social networking sites because it would do so in a special niche for the newspaper and magazine industries. The site would offer a way for newspaper companies to measure themselves against their competitors in an environment where they can see the direct responses of their readers. Prospective journalists can showcase their work, and if they become popular, employers can become interested in their work. Furthermore, Myheadline.com presents an opportunity for newspapers to advertise themselves directly to readers in an effort to acquire a larger amount of full subscriptions.

Myheadline,com creates a niche for the newspaper and magazine industry that would prove incredibly useful to both the industry and its consumers. Furthermore, the newspaper and magazine industry is in a very interesting position. The shift from print to the internet has been dramatic and has driven many newspapers and magazines into bankruptcy. Myheadline.com can do them a service and help them keep afloat by providing a smoother transition into the online version while exposing them to a broad pool of users. This would be very appealing to small newspaper and magazine companies that are struggling because Myheadline.com offers a means of acquiring the online traffic they need to get advertising revenue.

-Ricardo Imbert